Fupo Konzepte GmbH — E-Commerce & Sales

Success is no accident — it's a concept.

Shape ideas. Conquer markets. We develop strategic concepts for e-commerce and other industries — from analysis to scaling.

5+
Brands in our portfolio
3
Continents in distribution
90-day
Strategy roadmaps
/ 01

E-Commerce

Full service. From shop optimization through tracking to scalable marketing setups — all from a single source.

/ 02

Strategy & Processes

Everything is in motion. Positioning, funnel architecture and processes that scale with your growth.

/ 03

Distribution

Securing markets worldwide. B2B partnerships and marketplaces across Europe, Asia and Africa.

Who we are

We develop strategic concepts for e-commerce and other industries that move companies forward sustainably — from analysis to implementation.

Stefan Pohl and Henry Funke
Concepts

Our services

From market analysis through shop optimization to scalable marketing strategies — we develop solutions that increase revenue and strengthen brands.

E-Commerce Concepts
80%
Branding & Positioning
95%
Performance Marketing
75%
Strategy Consulting
89%
B2B & Partnerships
83%
Worldwide Distribution
95%
Approach

A measurable setup in four steps

01

Analysis & Understanding

Structured kick-off: goals, constraints and expectations. We analyze data sources (shop/analytics/CRM), assess tracking quality, evaluate market & competition and derive opportunity areas and a clear KPI baseline from persona and JTBD insights.

02

Strategy Development

A focused strategy: positioning, value proposition and priorities. We outline funnel architecture & channel mix, specify offers/pricing and a 90-day plan. A budget and KPI model ensure transparency and accountability.

03

Implementation & Support

Hands-on implementation: tracking & dashboards, conversion fixes, landing pages, CRM/retention flows and campaigns (Meta/Google). Weekly sprints with clear deliverables, documented SOPs and direct coordination. Enablement of your team included.

04

Optimization & Scaling

Systematic optimization: A/B tests, creative iterations and offer fine-tuning along the KPIs. We scale working channels, unlock new ones (partnerships/B2B), improve LTV:CPA and plan quarterly roadmaps.

Brands & Partners

Brands that grow with us.

Success Stories

A selection of projects where our concepts have made an impact.

Let's talk about your transformation.

Get in touch with our team.

mail@fupo-konzepte.de